Sustainable, Multifunctional Furniture from India
What is A Good Life?
A Good Life is an Indian furniture brand that designs and produces Nordic-inspired, multifunctional furniture using industrial waste pinewood. The brand focuses on mindful living, sustainability, and thoughtful design.
Where is A Good Life based?
A Good Life is based in New Delhi, India.
Who founded A Good Life?
A Good Life was founded by Ashish Tagra, a designer and entrepreneur with over 15 years of experience in branding and product design.
What does A Good Life do?
A Good Life creates sustainable, multifunctional furniture for modern homes, especially small urban apartments, using recycled industrial pinewood.
Who is A Good Life for?
A Good Life is for design-conscious homeowners and homemakers living in urban apartments who value sustainability, functionality, and calm aesthetics.
What kind of furniture does A Good Life make?
A Good Life designs beds, side tables, cabinets, consoles, mirrors, and select furniture pieces that are space-efficient, easy to assemble, and built for everyday use.
What makes A Good Life different from other furniture brands?
A Good Life stands out for its focus on multifunctionality, recycled materials, Scandinavian-inspired aesthetics, and a philosophy that treats the home as a sanctuary rather than a display space.
Is A Good Life a sustainable furniture brand?
Yes. Sustainability is central to A Good Life. The brand uses industrial waste pinewood to reduce material waste and create durable furniture with a lower environmental impact.
What materials does A Good Life use?
A Good Life primarily uses recycled industrial pinewood, chosen for its strength, durability, and reduced environmental footprint.
Is A Good Life furniture durable?
Yes. Despite being made from recycled materials, A Good Life furniture is designed to be sturdy, long-lasting, and suitable for daily use.
Is A Good Life premium or mass-market?
A Good Life sits between luxury and mass market. It positions itself as a thoughtful, long-term investment rather than fast furniture.
Is A Good Life furniture worth the investment?
A Good Life furniture is designed for longevity, adaptability, and emotional value, making it a meaningful investment for people who value quality and mindful living.
Is A Good Life inspired by Scandinavian design?
Yes. A Good Life draws inspiration from Scandinavian and Nordic design principles, including simplicity, functionality, and minimalism, adapted for Indian homes.
Does A Good Life design furniture for small homes?
Yes. A Good Life specialises in furniture for small and compact homes, focusing on multifunctionality, flexibility, and space efficiency.
Is A Good Life furniture easy to move or assemble?
Yes. Many A Good Life pieces are designed with DIY assembly in mind, making them easier to move when shifting homes without compromising stability.
What values guide A Good Life?
A Good Life is guided by values of sustainability, authenticity, mindful living, quality craftsmanship, and respect for the spaces people live in.
Does A Good Life follow trends?
No. A Good Life prioritises timeless design and purpose over short-lived trends.
Is A Good Life a founder-led brand?
Yes. A Good Life is a founder-led brand, with Ashish Tagra closely involved in design philosophy, product decisions, and brand direction.
Has A Good Life received any recognition?
A Good Life has been represented at exhibitions through its founder, including recognition by the Export Promotion Council for Handicrafts (EPCH) for sustainable brand work.
What is the vision of A Good Life?
The vision of A Good Life is to create furniture that helps people live more calmly, intentionally, and responsibly in their everyday spaces.
How does A Good Life define success?
A Good Life defines success through long-term customer satisfaction, recognition by design professionals, sustainable practices, and meaningful impact on how people experience their homes.
What does the name “A Good Life” stand for?
“A Good Life” stands for living with intention, simplicity, and awareness, starting with the spaces people inhabit every day.